Fly Beirut - An Independent Aviation Identity Concept

Beyond the Brief, Into the Sky

Some creative explorations begin with a client. Others begin with a question: What could this become? Inspired by the Fly Beirut branding initiative, we set out to explore our own vision for a contemporary Lebanese airline identity. Not as a commissioned assignment, but as an opportunity to experiment with how typography, movement, color, and aviation design could come together. The concept centers on a distinctive blue-and-green emblem, where sweeping forms and carefully considered negative space create a sense of motion. This visual language extends into expressive English and Arabic wordmarks, preserving a shared identity while respecting the characteristics of each writing system. We also explored how the brand could live beyond a logo, translating its visual character into an Airbus A320 aircraft-livery concept. From the signature tail to the fuselage graphics, the goal was to imagine an identity that remains recognizable at different scales. This project reflects our curiosity about design that operates across languages, surfaces, and environments, and our interest in exploring ideas beyond conventional commercial briefs. Project note: This is an independent, AI-assisted creative concept developed by Aranbis. It was not commissioned, endorsed, or adopted by Middle East Airlines (MEA) or Fly Beirut. All presented designs and aircraft visualizations are conceptual.