JAMREX — Black November 2026 | 360° Marketing Campaign

From a Checkmark to a Complete Campaign

For JAMREX's Black November campaign, we set out to create more than a seasonal promotion. Our goal was to transform the brand's identity into a complete marketing experience that connects creative storytelling, digital performance, technology, and customer engagement. The campaign began with a simple but meaningful detail: the checkmark in the JAMREX logo. We turned this recognizable brand element into the foundation of the creative concept, building the campaign around the message "أسعارنا صح". This gave Black November a distinctive identity rooted in the brand itself. From there, we developed a comprehensive content strategy featuring AI-generated promotional videos, professionally shot real-life videos, custom stickers, advertising designs, and an original AI-generated campaign song. Every element was designed to reinforce the same message across different customer touchpoints. On the performance marketing side, we conducted audience research, developed buyer personas, studied customer segments, and planned targeted paid advertising campaigns to connect the right messages with the right audiences. At the same time, we moved the JAMREX website away from WordPress to a custom-coded platform designed to accommodate higher campaign traffic. We also transformed the website's visual experience with a dedicated Black November theme. To take engagement beyond traditional advertising, we created an interactive online game that customers could access through a link, adding a playful and memorable dimension to the campaign. The result is a unified campaign execution where brand strategy, creative production, audience targeting, digital infrastructure, and interactive experiences work together under one idea.